money is neutral, it is we who create value

"Why do so many of us struggle financially when we live in the most free and prosperous country in the history of the world? Why do we continue to struggle when we are bombarded daily with information on how to become wealthy? I believe that most of us are kept from our potential because we labor under false ideas and perceptions about money, wealth and prosperity."

So begins Gunther Gunderson in his groundbreaking best seller Killing Sacred Cows. This is one of the best books we've come across for our Finance category. It's deep and thorough, yet also fun to read. Salient and actionable, this book runs counter to conventional wisdom, and will provide a firm foundation for your personal financial self sufficiency and growth if understood to its deepest truths, which all point to you, the reader: money is neutral, it is we who create value.

Each chapter (but for the last) is named for a myth, a sacred cow- so to speak -that has long held precedence in the halls of "financial wisdom". But when exposed to the light of the author's acute logic, it quickly falls apart.

In example, Myth 4: Financial Security reads: "True financial security does not come from the government, corporations, benefits and entitlements, it comes from within us. Taking responsibility for our wealth leads us to transcend false security to find both true security and freedom".

Myth 6: High Risks = High Returns, "'High risk equals high return' is a gambling, not a true investing philosophy. The best and safest investments are those that align with our passions, knowledge and abilities . . ."

Mr. Gunderson is a rare financial writer who places the Soul Purpose as the highest value of any decision, financial or otherwise. When we grow and manage our finances in a way that involves our personal talents and strengths, we're not putting so much in the hands of other people. That is a prevalent theme of this book, and one that makes it perfect for a self sufficient goddess to internalize and practice.

Killing Sacred Cows has a great website. You can visit it here
Make an investment in you! Get your own copy here

Posted by Sylvia 12/18/08
Categories: Finance, Lifestyle, Power

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